Thursday, November 5, 2009

Steve the Seer

It takes a lot of guts to go against the grain. Humans naturally have a tendancy to stick with established methods of communication because that is what is comfortable to them. With the introdction of their new iMac line a couple of weeks ago, Apple introduced their new "Magic Mouse", which takes advantage of the hand gesturing technology introduced by the iPhone. It has not gotten wonderful reviews, but my guess is part of the reason why it has received poor reviews is because of it is in uncharted territory. Nothing like this product has every been attempted before. No one knows how to use the mouse, and unfamiliarity breeds confusion, an unwelcome feeling for any magazine editor. Apple has often introduced products that have gotten a lukewarm reception from the public, but since Steve Jobs is such a visionary, he is opening everyone's eyes a little wider, and we just have to get used to the brightness of the future.

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